USA Today Pets

This campaign was to announce the launch of USA TODAY's new Pets hub: a video-first destination for pet parents and animal lovers to get care tips, read heartwarming stories, and learn about new products.

Art direction, campaigns, STORYBOARDING

We found footage of a variety of different animals to show the diverse content available on the platform. We then used the brand's paw print icon to accent the footage, as if unseen pets were running through the frame.

We wanted the spot to feel playful to appeal to an audience that seeks out cute pet videos. The bouncy type animation works with the music to create a lighthearted tone.