NASCAR 301 Jumbotron

A USA TODAY Sports promo as part of USA TODAY 301, a NASCAR race at New Hampshire Motor Speedway.

ART DIRECTION, STORYBOARDING, STYLE FRAMES

Since the spot was shown on a jumbotron at the center of a loud raceway, we leaned on our bright brand red along with large, graphic typography, and intense music. We interspersed that with quick cuts of sports footage to add energy and allude to USA TODAY's different types of coverage.